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Ukrainian ‘Stop the War’ model lands job as head of Mulberry’s new handbag collection


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A Ukrainian model whose appearance at a ‘Stop War’ protest caused an internet sensation has been signed by fashion house Mulberry to present its new campaign.

Pasha Harulia, who moved to France from kyiv before Vladimir Putin’s invasion, will star in her new handbag collection just three months after she was pictured holding a sign outside the Russian Embassy in Paris.

The 22-year-old, from Crimea, illegally annexed by Russia in 2014, began filming promotional material in Greenwich, south-east London last week. She was seen holding a bag from Mulberry’s new range, with prices ranging between £545 and £1,650.

A Ukrainian model whose appearance at a ‘Stop War’ protest caused an internet sensation has been signed by fashion house Mulberry to showcase its new campaign

Sources at the British fashion firm say bosses believe recruiting Miss Harulia is a positive way to support Ukraine.

“Pasha is becoming one of the most talked about models on the catwalks,” an insider said. “I hope this will raise awareness of the dire conditions in Ukraine.”

Miss Harulia, who had admitted her “terrible survivor’s guilt” after escaping her war-torn homeland, raised awareness of her 54,000 Instagram followers for those whose lives have been destroyed by war.

In an interview with Vogue magazine in March, she revealed that her family had taken refuge in shelters in the Ukrainian capital.

“Every member of my family except my husband, who is here in Paris with me, is in Kyiv where I live,” she said. “My family has been in a shelter for seven days. These places are always horrible. They can’t be comfortable.

Sources at the British fashion firm say bosses believe recruiting Miss Harulia is a positive way to support Ukraine.

Sources at the British fashion firm say bosses believe recruiting Miss Harulia is a positive way to support Ukraine. “Pasha is becoming one of the most talked about models on the catwalk,” an insider says

Speaking about her protest in Paris, she added: “It was the first protest I went to after the war started, at the Russian Embassy.

“My husband woke me up. It was 5am, and he said, “I think they’re firing missiles at kyiv.

‘It was no surprise at all… we first went to the Russian Embassy. They wouldn’t let us come to the gates. They made us be on opposite sides of the road. People were p****d, really. I have already been recognized so many times at demonstrations. They’re like, “Oh, you’re the girl with the big white fur.” I try to find the positive moments [like those] but it’s getting harder and harder every day to find something to laugh about.

Miss Harulia has become a regular on catwalks around the world since 2018, when she starred in Prada’s Spring/Summer show.

She has also appeared on the cover of magazines in France, Singapore and Ukraine.

Miss Harulia has become a regular on catwalks around the world since 2018, when she starred in Prada's Spring/Summer show.

Miss Harulia has become a regular on catwalks around the world since 2018, when she starred in Prada’s Spring/Summer show.



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