Entertainment

‘Stop trying to be TikTok’ Kim Kardashian, Kylie Jenner tells Instagram


Kim Kardashian and Kylie Jenner, two of Instagram’s most followed celebs, have recently criticized Instagram for wanting Meta’s social services to stop trying to emulate rising rival TikTok.

Recently, both sisters took to their Instagram handles and shared a photo. Their Instagram Stories featured a photo that read, “Make Instagram Instagram Again.” “(stop trying to be tiktok, I just want to see cute pictures of my friends). Best regards, everyone.”

Kim captioned the post, “PRETTY PLEASE.” While Kylie wrote, “PLEASEEEEEE.” Right now, Instagram is increasingly promoting Reels, the short video feature that copies the format popularized by TikTok, according to Variety. Who cares what a few famous influencers think? Well, millions of people. Kylie Jenner has more than 360 million followers on Instagram — she is the number 2 most followed account, after soccer star Cristiano Ronaldo — and Kim Kardashian has more than 326 million.

The Change.org petition referenced by the sisters in their Instagram Stories, which launched on July 22, had less than 100,000 signatures before the Kardashians threw their support for it. As of Tuesday morning, it has more than 140,000 signatories, according to variety.

The petition, launched four days ago by photographer Tati Bruening (@Illumitati), reads: “We have TikTok for a reason, and let’s face it, the only [Instagram] uploaded reels are recycled TikToks and content the world has already seen.”

“What’s innovative and unique about old outdated content? Nothing!” On Tuesday, Instagram head Adam Mosseri reiterated in a video, perhaps in response to the Kardashians taking up the subject, that the service will continue to prioritize video, according to Variety.

Mosseri said: “I’m hearing a lot of concerns right now about photos and how we’re moving to video.” “Now I want to be clear, we will continue to support photos. It is part of our heritage.”

“That said, I have to be honest: I do believe that more and more of Instagram will become video over time. We see this even when we’re not doing anything… So we’re going to have to lean into that shift,” he continued. Mosseri also addressed concerns over Instagram’s test of a full-screen version of the users’ feed. He said the test is only available to a “few percent” of Instagram users and still needs work on it: “It’s not good yet.”

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