Entertainment

Married at First Sight Beats Winter Olympics Coverage in Ratings


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The new season of Married at First Sight beat Seven’s coverage of the Beijing Olympics in ratings.

According to data from OzTam, the juggernaut reality show surpassed the Olympics by total viewers and in key demographics last week.

Last Monday’s episode of Married At First Sight drew 982,000 viewers in five city metropolitan markets.

The winners are the smiley ones! New Season of Married at First Sight Beats Seven’s Beijing Olympics Coverage in Ratings

Among the major demographics between the ages of 25 and 54, the show drew 470,000 viewers.

By comparison, the Olympics attracted 576,000 viewers in the metropolitan markets of five cities.

On Tuesday night the spread was about the same, with MAFS attracting 913,000 viewers while the Olympics had 557,000 viewers.

Outdone: According to data from OzTam, the juggernaut reality show surpassed the Olympics in total viewership and in key demographics last week.  Pictured: Valentino Guseli on the snowboard

Outdone: According to data from OzTam, the juggernaut reality show surpassed the Olympics in total viewership and in key demographics last week. Pictured: Valentino Guseli on the snowboard

The reality show also ranked number one in the 16-39 age group.

Meanwhile, Friday night games were beaten in the ratings by Midsomer Murders, Better Homes and Gardens and The Chase Australia.

A TV pundit recently slammed Married at First Sight for airing controversial and racy content for ratings.

Colin Vickery said the dating show Channel Nine is popular because it tackles risky topics such as pegging and periods.

“Some of that content ten years ago, you couldn’t stream until 9:30 p.m. It’s one of those shows that always thrives on controversy and racy content,’ he told the Herald Sun on Thursday.

Racy content: A TV pundit recently criticized Married at First Sight for airing controversial and racy content for ratings.  Colin Vickery said the dating show Channel Nine is popular because it tackles risky topics such as pegging and periods.  Pictured: Holly and Andrew

Racy content: A TV pundit recently criticized Married at First Sight for airing controversial and racy content for ratings. Colin Vickery said the dating show Channel Nine is popular because it tackles risky topics such as pegging and periods. Pictured: Holly and Andrew

“The problem with the show, in a way, is that it has to keep upping its game. Pushing the envelope to try to keep people watching.

Mr Vickery said the show gets riskier every year because “the formula works”.

It comes after Andrew Davis revealed ‘anchoring’ was the only act he won’t be performing in the bedroom on Tuesday night.

The Texas-based fitness trainer, 38, admitted to his ‘wife’ Holly Greenstein, 36, that he had 350 sex partners.

He then confessed that while the NSW cinema executive could ‘benefit’ from his experience, there is one thing he won’t do: anchoring.

For those unaware, pegging is sexual activity involving a sex toy.

Married At First Sight continues on Channel Nine, Monday, 7:30 p.m.

Oh my!  “Some of that content ten years ago, you couldn't stream until 9:30 p.m.  It's one of those shows that always thrives on controversy and racy content,” he said.  Married At First Sight continues on Channel Nine, Monday, 7:30 p.m.

Oh my! “Some of that content ten years ago, you couldn’t stream until 9:30 p.m. It’s one of those shows that always thrives on controversy and racy content,” he said. Married At First Sight continues on Channel Nine, Monday, 7:30 p.m.



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