Sports equipment retailer Decathlon has pounced on the cancellation of Aldi’s Snow Gear Special Buys sale, with the French-owned giant saying it was not suffering from supply chain issues.
In an announcement released today Decathlon said it was “ramping up supply” in response to Aldi’s announcement and had “enough stock for everyone”.
“We are the world’s largest sports products designer, manufacturer and retailer and we do not have any issues with supply,” said Decathlon Australia’s CEO Olivier Robinet.
“Our annual snow sale takes place in mid-May every year and this year we will have even more stock of our wonderful ski gear, equipment and clothing to ensure ALDI customers do not miss out.
“We have enough stock for everyone and then some.”
“Deep disruption in our supply chains over a number of months has meant that we have needed to make difficult decisions to make sure grocery is prioritised, and the removal of this year’s Snow Gear Special Buys was a hard, but responsible option,” Aldi told shoppers via Facebook.
The supermarket said it hoped customers would understand the need to postpone the sale, which is scheduled to run as normal in 2023.
Mr Robinet said because Decathlon was a “global business” it had the ability to move stock around to “where it is needed”.
“Whether you ski, snowboard, or simply like playing in the snow – we have gear for everyone – all ages. Skis, snowboards, clothing, under-garments,” Mr Robinet said.
“Our super snow sale starts in mid-May – and we want all ALDI customers to know that they can come to us. We have their back! …. or to be more precise … their snow gear!!!”
Decathlon is a French-owned sports retailer that operates more than 1500 stores across more than 55 countries.
It currently operates six stores across New South Wales and Victoria, with a further Sydney store currently operating as a “pick-up only” store before transitioning into a full-service outlet this year.