Netflix has released the first trailer for its controversial new reality series Byron Baes.
The show will follow the lives of 14 influencers as they help each other grow their businesses, relationships and social networks in the idyllic Australian seaside town.
The promo begins with former Bachelorette star Nathan Favro sitting at the beach, saying, “Byron Bay is one of the most beautiful places in this world.”
Byron Baes trailer: Meet the hip hustlers, musicians and spiritual healers in Netflix’s controversial new series about celebrity-hungry Australian influencers
“Our team of photographers, fashion designers, spiritual healers, we all strive for success,” he adds.
We then see a dark-haired woman complaining: “They didn’t give me a chance. I feel like I’m in high school again.
There’s no shortage of drama on the show, with one cast member accusing another of causing “beef between two guys”, while influencer Jade Kevin Foster calls someone a “f**king joke”.
“They come for the dreamy beaches, gorgeous sunsets, and high-impact hookups,” the show’s synopsis reads.
“But it can be brutal – and the gossip can be fierce – if you come from out of town and try to break into this close-knit community of locals.”
Story: The show will follow the lives of 14 influencers as they help each other grow their businesses, relationships and social networks in the idyllic Australian seaside town
Drama: There’s no shortage of drama on the show, with a brunette complaining, “They didn’t give me a chance.” I feel like I’m in high school again’
Joining the cast is former reality star Elias Chigros, who appeared on Love Island.
Co-creative director of local boutique BISQUE Hannah Brauer will also appear, alongside Byron Bay couple Dave Frim and Saskia Wotton.
Other stars include influencer Jade Kevin Foster, whose claim to fame is getting a selfie with Kim Kardashian, and “spiritual therapist” Simba Ali.
Remember me? Joining the cast are former reality TV star Elias Chigros (right) who appeared on Love Island, and The Bachelorette’s Nathan Favro (left)
Spiritual: Cast members Hannah Brauer (left) and Sarah Tangye take a selfie with their crystals
Rounding out the gang are Kyle Sandilands’ former assistant-turned-manager Alex Reid, fashion designer Jess Bell and her model sister Lauren.
The series has been dogged by controversy from the time it was announced.
Netflix was recently forced to apologize to the show’s stars for describing them as “influencers” and “hot Instagrammers”.
Others in the cast include influencer Jade Kevin Foster (left), whose fame is getting a selfie with Kim Kardashian, and ‘spiritual therapist’ Simba Ali
Netflix Australia’s director of originals, Que Minh Luu, has confirmed that the cast “hated” a recent press release describing the upcoming series.
Last year, the series received backlash for not consulting with local Indigenous groups or Byron’s council before filming.
According to the Echo, Byron’s Council “passed an emergency motion” that would require producers to get permission before any further filming.
Conflict: Cast member accuses another of causing ‘beef between two guys’, while Jade calls someone ‘f**king joke’
Independent Councilor Cate Coorey said: ‘We have to stand up for our community.
Filming was eventually moved to the Sunshine Coast.
The trailer has already caused a stir, with Today host Karl Stefanovic telling viewers he’d rather stick my eyeballs in a cheese grater than watch it.
All eight episodes of Byron Baes will be available on Netflix from March 9
Coming soon: the eight episodes of Byron Baes will be available on Netflix from March 9