Beijing sells troubled Xinjiang as a winter sports paradise

by Laurie Chen and Beiyi Seow

China’s vast region of Xinjiang has hit the headlines as a centre of massive alleged human rights abuses, but Beijing is keen it gets recognition for another reason — as a top winter sports destination.

As host of this year’s Beijing Winter Olympics, China’s Communist leadership has declared hopes of transforming its nascent winter sports industry into a US$157 billion powerhouse, and the troubled region of Xinjiang has been given a starring role.

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